Vision

We will establish operations across the GCC providing a world class service that is benchmarked against our peers globally.
In doing so we will be the preferred supplier in our target markets.

We will do so by creating a company that recruits, develops and retains its best people and becomes a preferred employer throughout the region.

Global Benchmarking – This will be done by benchmarking ourselves off of our suppliers (Still, Liebherr, Case, etc.) global standards for service quality.

Our aim Is to target Government backed projects where possible and develop single or preferred supplier agreements with our targeted clients in these markets.

The preferred employer status will be independently verified.

MISSION

Customer We will deliver a right first-time service using quality equipment all time.
Employees To provide the right environment for you to reach your potential
Shareholders To maximize returns and grow the business in a sustainable manner

Values

RESPONSIBILITY
RELIABILITY
INNOVATION
TEAMWORK
COMMUNICATION